Creating your leadership brand is more important than ever. Don’t let work from home or online applications strip you from showing who you are as a leader.
Here are 5 tips on how to develop and leverage your personal brand:
1. Frame up who you are and how you want to present yourself
* Your strengths/talents – What am I good at?
* Your values/motivators – What matters to me? What drives me?
* Your intersectional social identities – What are my unique perspectives?
2. Find your niche and be visible. Be it social media, lunch and learns or affiliation groups. People go to those they know in the field they share
3. Know how the organization defines leadership and speak the same language / translate your brand characteristics
4. Position your brand to articulate your potential, the value you bring (bring the data!), and how you will solve an organization's problem
5. Be consistent to your brand. Walk the talk... over and over. Bring credibility to who you are by being authentic
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